Privacy Policy

1. Introduction

ALRW Software LLC, doing business as (DBA) Tow Deputy and Launch Zone Labs ("Tow Deputy," "we," "our," or "us"), operates the website towdeputy.com, mobile applications, and the Tow Deputy AI receptionist product (collectively, the "Services"). This Privacy Policy governs our data practices and explains how we collect, use, monetize, and share your information.

2. Information We Collect

To provide and improve our Services, we may collect the following types of information:

• Personal Identification Information: Names, phone numbers, and email addresses provided during verbal AI phone interactions, web forms, or app registrations.
• Service-Specific Data: Vehicle details (make, model, issue), towing price quotes, and service zone logic.
• Location Data: Precise or approximate geographic locations of drivers and end-customers collected via mobile applications, web-based tracking links, or SMS interactions to facilitate accurate dispatch.
• Financial & Transaction Data: Details regarding service deposits and payments. (Note: We use third-party payment processors to handle transactions securely and do not directly store full credit card numbers).
• Usage Data & Voice Recordings: Information on how the Services are accessed, including call duration, voice interactions, transcripts, interaction logs, IP addresses, and browser types.

3. How We Use Your Information

We use the information we collect for the following business purposes:

• To provide, operate, and maintain Tow Deputy services.
• To facilitate towing dispatch, calculate ETAs, and actively track driver and customer locations.
• To process non-refundable deposits and service fees via third-party payment processors.
• To send administrative information, including updates, security alerts, and support messages.

4. Data Ownership and Commercial Use

Except where prohibited by law or explicitly carved out in Section 5 of this policy, Tow Deputy retains full ownership of the data generated through the use of our Services. We reserve the right to utilize, share, transfer, or sell customer, location, and usage data for commercial purposes, including targeted advertising, industry analysis, and third-party partnerships.

5. SMS Data & Third-Party Sharing (Strict Exclusion)

We take your mobile consent strictly in accordance with telecommunication regulations. The commercial use rights stated in Section 4 do not apply to SMS consent or mobile phone numbers.

• We do not sell, rent, or trade your mobile phone number to third parties.
• Mobile information and opt-in consent will not be shared with third parties or affiliates for marketing or promotional purposes.
• All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

6. Cookies and Third-Party Tracking Technologies

We use cookies, web beacons, pixels (such as the Meta Pixel), and similar tracking technologies to collect information about your browsing activities over time and across different websites.

Targeted Advertising: We share this tracking data with third-party advertising partners, such as Meta, to analyze ad performance, optimize our marketing campaigns, and deliver targeted advertisements to you on other platforms.

Data Collected via Pixels: The information collected by these third-party tools may include your IP address, browser type, device information, and actions taken on our Services (such as pages visited or buttons clicked).

Analytics: We use Google Analytics 4, a web analytics service provided by Google LLC, to understand how visitors use our Services. Google Analytics collects information such as pages visited, session duration, approximate geographic location, device and browser information, and interactions with site features. To learn how Google collects and processes this data, visit How Google uses information from sites that use its services. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Session Recording & Heatmaps: We use Microsoft Clarity, a behavioral analytics service provided by Microsoft Corporation, to capture how visitors interact with our Services — including session replays, mouse movements, clicks, scrolls, and heatmaps. We use this information to improve site usability and the customer experience. For details on how Microsoft handles this data, see the Microsoft Privacy Statement.

Opting Out: You can opt out of the collection and use of information for ad targeting by adjusting your browser or device settings, utilizing ad-blocking extensions, or visiting consumer opt-out pages such as the Digital Advertising Alliance (aboutads.info) or the Network Advertising Initiative (networkadvertising.org/choices).

7. Payment Processing and Non-Refundable Deposits

We utilize Stripe (and potentially other third-party payment gateways) to process deposits and payments for towing services. By submitting payment information, you agree that your financial data is subject to the privacy policy and terms of our third-party payment processors. Unless otherwise stated in a specific service agreement or mandated by law, all deposits collected via the Services are strictly non-refundable.

8. Aggregated Data and AI Training

We reserve the right to aggregate, anonymize, and de-identify your data (including voice recordings, location data, and transcriptions) so that it can no longer reasonably identify you. We retain absolute ownership of this aggregated data and may use it for any purpose, including but not limited to training, testing, and refining our artificial intelligence models, machine learning algorithms, and speech recognition engines.

9. Business Transfers

If ALRW Software LLC or Tow Deputy is involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as a business asset. We reserve the right to transfer all user data in such circumstances.

10. Data Security & Retention

We implement appropriate technical and organizational security measures designed to protect your personal information. However, no internet-based transmission can be guaranteed to be 100% secure. We will keep your information for as long as it is necessary for our business purposes or as required by law.

11. Governing Law

This Privacy Policy and our privacy practices will be subject exclusively to the laws of the State of Tennessee within the United States.

12. State Privacy Rights & Opt-Outs

Residents of certain states, including California, have the right to opt out of the sale or sharing of their personal information. To exercise your right to opt out of the sale of your data, please contact us at [email protected] with the subject line "Do Not Sell My Personal Information."

13. Changes to This Privacy Policy

We may update this Privacy Policy at our discretion. The updated version will be indicated by the "Last Updated" date at the top of this document. Your continued use of the Services constitutes acceptance of those changes.

14. Contact Us

If you have questions about this Privacy Policy, please contact us at:

ALRW Software LLC DBA Tow Deputy
Email: [email protected]
Website: towdeputy.com